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In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.

• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry you feel?
• How much would you eat if your soup bowl secretly refilled itself?
• What does your favorite comfort food really say about you?
• Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.


From the Hardcover edition.

• Sales Rank: #8330 in Books
• Brand: Wansink, Brian
• Published on: 2007-08-28
• Released on: 2007-08-28
• Original language: English
• Number of items: 1
• Dimensions: 8.22" h x .66" w x 5.50" l, .57 pounds
• Binding: Paperback
• 304 pages

From Publishers Weekly
According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally "bottomless," but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, "try to be the last person to start eating." Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen. (Oct.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Anyone who's tried to follow a strict eating regimen knows how futile it sometimes seems. Nutritional science and marketing professor Wansink explores some of the psychological aspects of overeating to explain why we in fact consume more than we believe we do. He advocates weight-loss diets that cut calories by cutting overall consumption, instead of draconian elimination of intake. Wansink finds the greatest value in retraining one's mind and its perceptions by devices such as making sure one's plate contains at least half vegetables or salad. He suggests that a dieter will automatically eat less in social situations by being the last to start eating and the first to finish. He assesses the dangers of food shopping in bulk-portion stores, where customers are virtually begged to overconsume. Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss. A useful appendix arranges different popular diets in tables along with their advantages and disadvantages. Mark Knoblauch
Copyright � American Library Association. All rights reserved

Review
“[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.”—Boston Herald

"Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."—Publishers Weekly


From the Hardcover edition.

Most helpful customer reviews

165 of 168 people found the following review helpful.
Sensible advice that worked for me
By Rebecca Menes
Last November, 16 months after my son was born I was still carrying an extra 45 pounds. I bought this book just after Thanksgiving, read it, and took the author's advice to just try three of his suggestions.

Five months later I have lost 35 pounds. And I am still losing.

The author's point is that we don't monitor every calorie. We can't. Instead we work with cues to decide what to eat, and when to stop. Understand the cues, and you can change them to lower your daily calories.

I enjoyed the tales of diet research, but I think what worked for me was the practical suggestions -- instead of trying to rein in my "emotional eating," I just bought smaller plates and started covering half of the plate with veggies. Sounds dumb, but now I serve dinner off of the salad plates, and I eat less without thinking about it.

I especially like the insight that cutting 10 calories a day for a year equals one pound. I used to think of 50 calories here and 100 calories there as not really important, but now I realize they were adding up. I apply this insight to seconds and desserts and snacks. I pick up a 50 calorie cookie and I ask myself -- is this cookie, right now, worth 5 lbs in weight? Occasionally the answer is yes -- and I enjoy my cookie. But more often I realize I'm not really hungry, I'm just eating the cookie because it is there.

I think I was unusually ready to lose some serious weight. And my weight loss has definitely slowed in the last month. I've only lost about three pounds, instead of the 5-7 I had been averaging. But overall I have never had such good, quick results from a weight loss regimen. I can't recommend "Mindless Eating" highly enough.

P.S. I would think that the opposite of the advice in the book would also work if you were trying to gain weight -- buy big plates, eat many small snacks, and so forth.

Update: I wrote this original post in May of 2007. It is now August of 2007. I have lost another 10 pound, which means I have now lost the full 45 pounds of "baby fat" I gained during my pregnancy. I have gone from an "obese" BMI to the high end of "normal" BMI. Now it will be interesting to see if I keep losing weight (I would like to lose another ten pounds.) But even if I never lose another ounce, I am happy, proud, and grateful to Brian Wansink for writing "Mindless Eating."

190 of 201 people found the following review helpful.
Lose Weight Without a Diet Using Simple and Practical Advice!
By D. Buxman
Dr. Wansink is a food psychologist who specializes in the investigation of the mental and emotional factors that cause us to eat. This book demonstrates that we can lose weight, simply by being more mindful of our eating habits. It contains interesting and humorous case studies that highlight those mindless activities that add 200 or 300 calories to our diet each day and which can add up to 20 or 30 excess pounds in the course of a year.

The author provides practical suggestions at the end of each chapter that will help you to make the simple changes that will allow you to lose 2 or 3 pounds per month without resorting to conventional diet techniques that are doomed to failure. Although this book is based upon scientific research and extensively end-noted, it is enjoyable to read, easy to understand and quite funny at times.

This book is a great value for the money and the five or six hours that it will take to read it.

128 of 138 people found the following review helpful.
The Best Non-Diet Book
By Kristen Willard
At the beginning, I wasn't very surprised with the ideas in this book. Everyone knows a smaller plate means you eat less. But it is so much more than that. It had the feel of Freakonomics and The Tipping Point with innumerable studies to explain our relationship with food. After reading Mindless Eating I understand why Doritos just introduced "two-flavor" bags of chips. My high school children really enjoyed listening to the studies and we've been applying them in the kitchen. It turned out to be the best non-diet (but lose weight) book I've read.

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[Y943.Ebook] Fee Download Basic Reading Inventory: Student Word Lists, Passages, and Early Literacy Assessments, by Jerry L. Johns

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Book by Jerry L. Johns

• Sales Rank: #139091 in Health and Beauty
• Brand: Brand: n/a
• Published on: 2012
• Number of items: 1
• Dimensions: .40" h x 8.20" w x 10.80" l, 1.10 pounds

Features

• Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Book
By Darcygu
I was requiered to get this for a class. It came promptly and It was very informative. I was able to use it in my class and I use it as referance once in a while. Great ideas and there are some tests in there to help figure out where the studens are in reading levels.

0 of 0 people found the following review helpful.
directions or anything like that. If you do not have access to ...
By Jesmine
Has all of the student word lists and passages but not anything the teacher needs, directions or anything like that. If you do not have access to the teacher book or teacher CD, this may be useless to you.

0 of 0 people found the following review helpful.
Five Stars
By ronr
just what I wanted

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[U920.Ebook] Free Ebook The Reign of Elizabeth I: 1558-1603 (Questions and Analysis in History), by Stephen J. Lee

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Covering the period from 1558–1603, The Reign of Elizabeth I looks at all the important aspects of the reign of the last of the Tudor monarchs. The volume gives students the critical tools to enable them to perform to their best ability, drawing together the main issues on each topic and providing an accessible guide to the period. Using extensive sources and historiography, Stephen J. Lee explores:

• the religious settlement
• government and foreign policy
• the economy
• Elizabeth's relationship with Parliament
• society and culture.

Also including a glossary of key terms and a helpful chronology, this is an essential tool�for�any student of British history.

• Sales Rank: #4237873 in Books
• Published on: 2007-12-19
• Released on: 2007-10-29
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .47" w x 5.43" l, .57 pounds
• Binding: Paperback
• 208 pages

Review
'At the very least this book should be available in every library where students are examining Elizabeth's reign...' – History Teaching Review

About the Author

Stephen J. Lee was formerly head of history at Bromsgrove School. He has published over twenty books, including European Dictatorships (2nd edition, Routledge, 2000) and, in this series, The Mid Tudors (Routledge, 2007) and Gladstone and Disraeli (Routledge, 2005).

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This book presents the findings of a Joint Presidential Task Force of the Society of Clinical Psychology (Division 12 of APA) and of the North American Society for Psychotherapy Research. This task force was charged with integrating two previous task force findings which addressed, respectively, Treatments That Work (Division 12, APA), and Relationships That Work (Division 29, APA). This book transcends particular models of psychotherapy and treatment techniques to define treatments in terms of cross-cutting principles of therapeutic change. It also integrates relationship and participant factors with treatment techniques and procedures, giving special attention to the empirical grounding of multiple contributors to change. The result is a series of over 60 principles for applying treatments to four problem areas: depression, anxiety disorders, personality disorders, and substance abuse disorders. This book explains both principles that are common to many problem areas and those that are specific to different populations in a format that is designed to help the clinician optimize treatment planning.

• Sales Rank: #1018651 in Books
• Published on: 2005-09-08
• Original language: English
• Number of items: 1
• Dimensions: 7.00" h x 1.40" w x 10.00" l, 2.05 pounds
• Binding: Hardcover
• 416 pages

Review

"The present volume, comprising collaborative review articles by top US psychotherapy researchers, integrates the findings of both camps and identifies superordinate principles applicable across different psychotherapy schools. It focuses on psychotherapeutic treatments for four major groups of disorders: dysphoric disorders, anxiety disorders, personality disorders, and substance misuse. The result is a measured, balanced, open-minded, scholarly, readable and inspiring compendium."--British Journal of Psychiatry

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"The present volume, comprising collaborative review articles by top US psychotherapy researchers, integrates the findings of both camps and identifies superordinate principles applicable across different psychotherapy schools. It focuses on psychotherapeutic treatments for four major groups of disorders: dysphoric disorders, anxiety disorders, personality disorders, and substance misuse. The result is a measured, balanced, open-minded, scholarly, readable and inspiring compendium."--British Journal of Psychiatry

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"Both of them seasoned researchers and clinicians, Castonguay and Beutler established a task force sponsored by Division 12 and the North American Society for Psychotherapy Research that would specify variables associated with change that were based on research findings--rather than on a persons favorite theoretical variables...this volume represents an important step in the history of therapy, and has the potential to dramatically change how we think about therapy clinically and to inform us about the kind of research that is needed. As such, it represents an exciting beginning."--The Clinical Psychologist

About the Author
Larry E. Beutler, PhD, Professor, Pacific Graduate School of Psychology, Palo Alto, CA.

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5 of 8 people found the following review helpful.
Heavy Academic Text, Hard to Apply...
By Anthony Centore Ph.D.
I don't know if this applies as a full review or just a few quick notes/thoughts.

I bought this book recently because I am interested in optimizing my own therapeutic effectiveness, and thought the book would provide some good techniques or principles that would guide my time with clients.

Unfortunately, the book is heavy in theory and written by persons who are obviously good at research and statistics, but not good at communicating their findings in a way that can be applied.

I'm not saying not to buy the book, but expect to do a lot of work getting through this book, and even more translating it from Professional Journal speak into something with utility for your practice.

Hope this helps!

Final Note: If you're interested in learning telephone or online counseling, this book is really good: The Therapist's Clinical Guide to Online Counseling and Telephone Counseling: The Definitive Training Guide for Clinical Practice

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Principles of Therapeutic Change that Work (Oxford Series in Clinical Psychology)From Oxford University Press PDF
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[I543.Ebook] Free PDF To the Limit of Endurance: A Battalion of Marines in the Great War (C. A. Brannen Series), by Peter F. Owen

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Scholars and historians offer several theories for the crippling losses suffered by the American Expeditionary Forces on the battlefields of World War I: inexperience, poor leadership, hasty expansion of duties, and others. But until now, most of these studies have focused at the division level or higher. Now, with To the Limit of Endurance, Peter F. Owen offers a tautly worded, historically rigorous, and intensely human survey of the agonizing burden shouldered by the Second Battalion of the Sixth Regiment of U.S. Marines from its formation in Quantico, Virginia, in 1917 until the cessation of hostilities in November of the following year. In places like Belleau Wood and Soissons, these young men, led by dedicated officers, died in staggering numbers—primarily because of the outmoded tactics they had learned. Owen shows how the battalion regrouped after these campaigns, however, and embarked on a period of intense retraining. By the time of the closing weeks of the war, the adjustments they had made allowed them to mold themselves into a coldly efficient military machine. Drawing on a treasure trove of surviving first-hand accounts, Owen expertly combines these individual observations with military records and archival sources to create a mosaic that provides not only a case study of how one organization grappled with transformation but also a tightly focused, ground-level view of the lives—and deaths—of these courageous American military men. The grueling, ultimately triumphant odyssey of the 2nd Battalion, 6th Marines will appeal to military historians, professional soldiers, and interested general readers.

• Sales Rank: #948578 in Books
• Published on: 2007-08-15
• Original language: English
• Number of items: 1
• Dimensions: 9.29" h x .98" w x 6.22" l, 1.26 pounds
• Binding: Hardcover
• 264 pages

Review
“Owen makes superb use of an impressive array of personal accounts from officers and enlisted men and elucidates many interesting features about the experiences of American infantry units in the First World War.”--Mark E. Grotelueschen, USAF Academy (Mark E. Grotelueschen, USAF Academy)

"This is one of the most useful "soldier's eye" stories published during the last few years.--Journal of Military History (The Journal of Military History)

About the Author
PETER F. OWEN retired from the U.S. Marine Corps as a lieutenant colonel. His first command was a weapons platoon in the 2nd Battalion, 6th Marines. During his research for this book, he walked every battlefield on which 2/6 fought during the Great War. Owen previously annotated Carl Brannen’s World War I memoir, Over There.

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12 of 12 people found the following review helpful.
For USMC-WW1, a must-read
By Rolfe L. Hillman III
COL Owen(USMC)'s latest effort is a must read for all those interested in the United States in World War I particularly the US Marine Corps readers.

Expanding on his excellent work annotating a previous Marine Corps WW1 effort published by Texas A&M University Press, COL Owen's smooth writing style combined with exhaustive primary and secondary documentation research, makes for an "easy" read detailing the 2nd Battalion's grim and bloody campaigns during WW1 as part of one of the Marine Brigades attached to the U.S. Army's 2nd U.S. Infantry Division 'Indianheads" .."2nd to None!" The officers, non-commissioned officers, and enlisted men of the 2nd Battalion fought in most of the major battles of the last year of the war and its casualty rosters reflect the butcher's toll. Many of the veterans of these battles played major roles in future Marine Corps efforts in Nicauragua(sp?), Haiti, World War 2 storming the beaches of the South Pacific and the Korean War.

The book contains the all-important maps for military history, an extensive bibliography/associated footnotes, and index as well as photographs.

A highly recommended effort worth adding to one's WW1 library and USMC histories.

10 of 10 people found the following review helpful.
Excellent book that translates to today!
By Mitch Reed
LtCol Peter Owen's book is a must for your PME collection as well as for anyone who likes to read about units of the Great War. Owen's book focuses on the 2/6 Marines which was part of the AEF's 2nd Division during WWI. Owen brilliantly tells the story about how the unit was a mixture of career Marines and men who joined up after the US declared war in 1917. Along with describing the personalities of the 2/6, Owen focuses on the operational effectiveness of the unit from its inception and how loses in combat negatively effected the performance of the unit. Owen also shows how the lack of training and poor doctrine was coupled with poor leadership decisions that led to very costly battles for the battalion. The book is easy to read and the chapters are well structured so the reader clearly understands the story Owen is relating to them. I plan to give this book to my friend who is going to USMC Command and Staff college!

13 of 13 people found the following review helpful.
CWO4 Allan Cordera USMC Retired
By Allan T. Cordera
An exceptional job by Lieutenant Colonel Pete Owen on his research and writing by masterfully piecing together first hand accounts of the Marines of all ranks that fought at Belleau Wood and Soissons. A well organized, simple read - but one that provides any military leader many lessons learned that can be applied to today's global war on terror and the battlefields of Iraq. Any reader who enjoys historical or military writing will enjoy and learn something from this book. LtCol Pete Owen provides interesting facts and military traditions of that era that are probably not known by many current military personnel. This book makes the perfect gift for any newly promoted NCO or recent academy school graduate and has become a definite addition to my PME library. Highly recommended and congratulations to LtCol Pete Owen on a job well done. Semper Fi Mac.

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Third of Three Volumes.

• Sales Rank: #1062488 in Books
• Published on: 1973
• Binding: Paperback
• 142 pages

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0 of 2 people found the following review helpful.
My Satisfaction was not Disappointed
By Jeffrey Miller
I'm really into these hard to find, older books. So when I see them available I jump on them. I was really surprised at how quickly it arrived.

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[C489.Ebook] Download Principles of Cognitive Neuroscience, Second Edition, by Dale Purves, Roberto Cabeza, Scott A. Huettel, Kevin S. LaBar, Michael L. Platt,

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Written by seven leading authors, Principles of Cognitive Neuroscience covers the growing subject of cognitive neuroscience. Now in its second edition, the text has been streamlined for ease of reference. Fully updated and containing more effective pedagogical features, it comes with an upgraded version of Sylvius 4 Online.

• Sales Rank: #359158 in Books
• Brand: Brand: Sinauer Associates, Inc.
• Published on: 2012-11-01
• Original language: English
• Number of items: 1
• Dimensions: 11.25" h x 8.50" w x 1.00" l, 3.64 pounds
• Binding: Hardcover
• 601 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

7 of 7 people found the following review helpful.
Not worth the Price
By Leah
This is the same exact book as the First edition; I bought both because my teacher insisted on the second edition and there was literally no difference so I completely wasted 100 bucks compared to the first edition which is less than 50.

Based on pure content alone though this is a great book.

2 of 2 people found the following review helpful.
Excellent Introductory Level Textbook
By Helia
It is difficult to find a neuroscience textbook that is both informative and easy and fun to read. The editor for this textbook accomplishes this beautifully. My only complaint is that in paring down the size of the textbook from the first edition to the second edition, they sacrificed some details that I feel are still essential for understanding how neural pathways work. Overall, though, if you are looking for an introduction to the field without too many boring technical details, this textbook is perfect for you.

1 of 1 people found the following review helpful.
very good coverage of content
By H. A.
This is a well organized and updated book. However, it treats some time-honored findings as new, because neuroimaging studies have been made on them. To give a better sense of what is known about memory functions, it ought to be giving better linkages to cognitive psychology studies that had similar findings 20-40 years ago.

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